Privacy

Last Revised: 1 September 2022

Reverence, Inc., and its affiliates, including HireHand (“we”, “us”, or “our”) created this Privacy Policy to describe its data collection, use, and disclosure practices with respect to information that identifies or may reasonably identify you (“Personal Information” or “PI”). This Privacy Policy applies to our technology-driven staffing and care management and advocacy services, and any accompanying digital health tools, features, or products that we may develop (“Services”) and website, mobile applications, blog, or other areas where we collect or receive PI about you (collectively, the “Platform”).

By using this Platform, you affirm that you have read this Privacy Policy and our Terms of Service and that you understand, agree to be bound by, and acknowledge all the terms contained herein. If you do not agree to be bound by the terms of this Privacy Policy or the Terms of Service, then do not use the Platform.

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Protected Health Information (PHI) Under HIPAA

As part of providing our Services, we may collect certain Protected Health Information (PHI) from patients, which is governed by the Health Insurance Portability and Accountability Act (HIPAA). Specifically, we act as a Business Associate (as defined by HIPAA) when we are providing administrative, operational, scheduling, or other services to a healthcare provider, and the healthcare provider is a Covered Entity as defined by HIPAA, and also when we receive PHI about a patient on behalf of a healthcare provider.

We have created policies and procedures that comply with HIPAA to ensure that we use, disclose, and safeguard your PHI in accordance with your healthcare providers’ requirements. You should review the Notice of Privacy Practices of your healthcare provider to understand how your PHI can be used and disclosed.

This Privacy Policy applies to certain Personal Information that we collect about you as a User when we are not acting as a Business Associate under HIPAA. As described in more detail below, this might include Personal Information, like your device ID or IP address, that you provide to us when are a User of this Website.

Additionally, if you are a physician, nurse, or other clinician, or a practice manager or administrative staff member who uses our Services (hereinafter, “Care Team Members”), we collect Personal Information about you to efficiently and effectively coordinate the delivery of healthcare, as described below.

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CHILDREN

Our Platform is not directed at children and we do not knowingly collect or solicit Personal Information online from children under the age of 16 or knowingly allow such persons to use our Platform. If You are aware that a child has provided us with Personal Information online, please contact us by following the instructions in How To Contact Us.

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TYPES OF PERSONAL INFORMATION WE COLLECT FROM USERS

The following section applies to Users of this Website. If you are a Care Team Member, please see the next section for a complete list of Personal Information that we collect about you.

We collect Personal Information about Users, which may include:

Contact Information and Other Information You Submit. When you fill out our online contact form to request more information about our Services, you provide contact information such as your name, postal address, telephone number, and email address. If you request more information about potential business partnerships with us, you may have to provide your place of employment. Finally, you have the option to provide additional information in the free text box. We collect this information to answer your request(s) in a timely and accurate manner.
Geolocation. This is information that identifies your specific location. We use this to monitor visitor traffic to our Platform to ensure the security and integrity of our systems.
Technological Information. This includes your IP address, unique online identifier, device ID and/or hardware model, mobile operating system, and Wi-Fi or mobile network. We use this for a number of reasons, including tracking how you engage with our Platform and monitoring User traffic on our Platform to ensure the security and integrity of our systems.
Internet Activity. This includes browsing history, search history, and information regarding your interactions with other applications, advertisements, or websites (including the websites you came from before you visited our Website and the website you visit when you leave our Website). We use this information to serve you with tailored advertising content. For more information about our advertising practices, which includes targeted advertising, please see How We Use Your Information and How We Share Your Information.
Social Media Information. This includes information that you publicly display, such as your social media handle, bio, or content that you otherwise make publicly available either when you interact with our social media pages or in other public forums.

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TYPES OF PERSONAL INFORMATION WE COLLECT FROM CARE TEAM MEMBERS

If you are a Care Team Member, we collect Personal Information from you and about you, which may include:

Contact Information. This includes your name, postal address, telephone number, and email address. We use this information to provide the Services to you and communicate with You.
Demographics. This includes Your date of birth and/or age, gender, race, ethnicity, and any language preferences or proficiencies. We use this information to improve the delivery of healthcare by accommodating patient preferences for Care Team Members.
Login credentials. This includes a username and password that you create if you create an account with us to engage or participate in our Services.
Geolocation. This is information that identifies your specific location. We use this information for a number of reasons, including coordinating in-home healthcare visits and your access to and participation in our Services, as well as monitoring visitor traffic to our Platform to ensure the security and integrity of our systems.
Technological Information. This includes your IP address, unique online identifier, device ID and/or hardware model, mobile operating system, and Wi-Fi or mobile network. We use this information for a number of reasons, including tracking how you engage with our Services and Platform, and monitoring visitor traffic to our Platform to ensure the security and integrity of our systems.
Internet Activity. This includes browsing history, search history, and information regarding your interactions with other applications, advertisements, or websites (including the websites you came from before you visited our Website and the website you visit when you leave our Website). We use this information to serve you with tailored advertising content. For more information about our advertising practices, which includes targeted advertising, please see How We Use Your Information and How We Share Your Information.
Social Media Information. This includes information that you publicly display, such as your social media handle, bio, or content that you otherwise make publicly available either when you interact with our social media pages or in other public forums.
Information You Submit. When you fill out our online contact form to request more information about our Services, you have the option to provide additional information in the free text box. We collect this information to answer your request(s) in a timely and accurate manner.
Employment Information. If you fill out our online contact form to request more information about potential business partnerships with us, you may have to provide your place of employment. Additionally, if you apply for a job with us or are already a Care Team Member, we may collect your employment history and education background. If you are a current, past, or prospective employee or contractor, our Employee Privacy Notice will describe our information collection and sharing practices in more detail.
Clinical Staffing Information. We collect information that helps us efficiently and effectively manage clinical staffing needs. This includes information already described above and other metrics and information regarding utilization, reliability, availability, clinical skills and proficiencies, Patient satisfaction ratings, prior and upcoming shifts, and prior shifts with any given Patient. This may also include the details and contents of any messages that Care Team Members send between each other via the Platform to coordinate the delivery of healthcare.

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We intend to retain each of the above categories of Personal Information for as long as necessary to comply with legal obligations, fulfil your requests or inquiries, and improve our Services.

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HOW WE COLLECT YOUR INFORMATION

We collect your Personal Information in different ways. Below are some examples of how we may collect your Personal Information on our Services.

Directly From You. For example, when you:

Submit an online request for more information.
Sign up to receive our communications.
Participate in one of our promotions, surveys, or other questionnaires.
Interact with our social media pages.

Passively. For example, when you:

Visit and navigate our Platform on any device.
Enable location-based features on our Platform. For Care Team Members, location-based features may need to be enabled in order to use the Services.

From Third Parties. We may receive Personal Information about you from other sources with your consent or as permitted by applicable law. For example, this may include receiving Personal Information from:

Healthcare providers and other Covered Entities if you are a Care Team Member.
Our business partners, such as companies that co-sponsor our promotions.
Our service providers, including data analytics providers, internet service providers, operating systems and platforms, and online advertising networks.
Social media sites, such as Facebook, Twitter, YouTube, LinkedIn, and Instagram.

By Combining Information. For example, we may:

Combine Personal Information that we collect offline with information we collect through our Platform.
Combine Personal Information we collect about you from the different devices you use to access our Platform.
Combine Personal Information we get from third parties with Personal Information we already have about you.

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HOW WE USE YOUR INFORMATION

For more specific examples of how we use certain Personal Information, please see the above section Types of Personal Information We Collect From Users and Types of Personal Information We Collect From Care Team Members. Generally, we may use your Personal Information that we collect through our Platform in the following circumstances:

To Provide Our Services. This includes fulfilling your request(s) for our Services.
To Improve Our Services. We may use your Personal Information to make our Services and Platform better. We may also use your Personal Information to customize your experience with us.
To Understand Your Interests. For example, we may use your Personal Information to better understand what features in our Services and/or Platform interest you.
To Respond to Your Requests or Questions. This includes responding to your feedback, requests for quotes, or requests for more information.
To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Privacy Policy.
For Marketing Purposes, including Targeted Advertising. We might use your Personal Information to serve you ads or other content about our products and Services, including new features or Services that we develop in the future. These might be third party offers for tools, products, or services that we think you might find interesting. We and our partners may engage in interest-based advertising, or targeted advertising, using data and Personal Information gathered across multiple websites, devices, or other platforms. These practices may be considered a “sale” of Personal Information under some state laws. For more information about your choices related to these communications, see Choices Regarding Your Information.
For Security Purposes. This includes protecting us and the consumers who use our Platform. It may also include protecting our Platform, including this website.
As Otherwise Permitted By Law or As We May Notify You.

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HOW WE SHARE YOUR INFORMATION

We may share your Personal Information in the following ways:

With Healthcare Providers and Other Covered Entities. In order to provide our Services, we must communicate with Care Team Members and other healthcare providers and Covered Entities. This may include individuals or organizations that are directly involved in the care of the patient or indirectly involved, such as those who work on billing, claims, or other administrative tasks related to the provision of care.
On our Platform or Social Media Pages. For example, we may display or repost Personal Information that you post in our social media forums, like Facebook, Twitter, YouTube, LinkedIn, and Instagram.
With Our Service Providers. We may share your Personal Information with third parties who perform services on our behalf. For example, this may include payment processors and companies that send emails on our behalf or other operating systems or platforms that help us run our Services or Platform.
With Data Analytics Providers for Targeted Advertising. Third-party data analytics providers may collect Personal Information about users over time and across different websites, applications, and devices for the purposes of targeted advertising. Third-party data analytics providers may also collect Personal Information in this way on our website. These practices may be considered a “sale” of Personal Information under some state laws. For more information about your choices related to these communications, see Choices Regarding Your Information.
With Our Business Partners. For example, this may include a company that co-sponsors a promotion.
With Any Successors to All or Part of Our Business or One of Our Brands. For example, if we assess or actually merge with, acquire or are acquired by, or sell a brand or part of its business to another business entity. This may include an asset sale, corporate reorganization, or other change of control, potentially involving the bankruptcy process. We may transfer our customer information, which may include your Personal Information, as part of such a transaction or as a stand-alone asset. You hereby consent to such transfers and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy, under the circumstances described in this paragraph.
To Comply with the Law or To Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing Personal Information if requested by a government agency or investigatory body. We might share Personal Information within the context of protecting or assessing our own legal rights, such as with third-party accountants or outside legal counsel. We might share Personal Information in order to protect the rights, privacy, safety, or property of ourselves, our employees and personnel associated with us, our business partners, or you.
For Such Other Purposes as You May Consent.
For Other Reasons We May Describe to You.

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CHOICES REGARDING YOUR INFORMATION

You have certain choices about how we use your Personal Information. Certain choices you make are specific to your browser and/or device.

Marketing Communications:

You can opt-out of receiving our marketing communications. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries. To opt-out of receiving our marketing communications, you can follow the instructions included with the communication.

Cookies & Other Tracking Technologies:

Cookies are small text files that websites place on your device as you are browsing, which are stored by your web browser. By storing data, cookies serve crucial functions for websites. If you prefer not to share data, you can disable them. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Platform.

Your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. If you do not want information, which may include Personal Information, collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a website. To learn more about cookies and how to manage them, you may find the following link helpful: aboutcookies.org/how-to-control-cookies.

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RIGHTS REGARDING PERSONAL INFORMATION

You may have the following rights (“Data Subject Rights”) in relation to the Personal Information that we collect or process about you. These rights differ depending on where you live (including specifically in California, Virginia, Colorado, Connecticut, and Utah), but we will endeavor to respect these rights regardless of your country or state of residence. Please note that we reserve the right to honor your Data Subject Rights as required by applicable law.

Right to Access and Obtain a Copy: If you ask us, we will confirm whether we are processing your Personal Information and, if so, provide you with a copy of all Personal information you are lawfully entitled to receive along with certain other details. In addition, you may request to know the types of third parties with whom we share your Personal Information, and the categories of Personal Information we share with them.
Right to Amend: If you believe your Personal Information is inaccurate or incomplete, you are entitled to request that we correct or complete it. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Information so you can contact them directly.
Right to Delete: You may request that we delete or remove your Personal Information. If we shared your Personal Information with others, we will tell them about the erasure as directed by law.
Right to Restrict Processing: You may ask us to restrict or ‘block’ the processing of your Personal Information in certain circumstances, such if we process Personal Information that is considered “sensitive” under applicable state laws or engage in automated decision-making.
Right to Opt Out of Targeted Advertising: Targeted advertising is the practice of serving you tailored advertisements based your Personal Information gathered across other businesses, websites, applications, or services. You have the right to opt out of this practice.
Right to Non-discrimination: We will not discriminate against you for exercising these rights, but we may charge a reasonable fee as permitted by law in fulfilling these rights, such as if you request multiple copies of your Personal Information.

If you or your authorized agent wish to exercise any of these Data Subject Rights, please contact us via at the information provided in How To Contact Us. Before responding to your request to exercise Data Subject Rights, we may require additional information (potentially including Personal Information) from you to verify your identity or clarify your specific request. We will try to comply with your request as soon as reasonably practicable and in compliance with applicable law. Where appropriate, we will work with third parties in order to fulfil your request.

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SECURITY AND RETENTION

We have enabled reasonable administrative, physical, and technical safeguards for the protection of the Personal Information in our custody or control. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with How To Contact Us.

As our operations are conducted from the United States, all Personal Information that we collect is used and stored in the US, is subject to US laws, and may be subject to disclosure to US governments, courts, law enforcement, or regulatory agencies pursuant to those laws. If you are using our Platform, including accessing this website, from or in another country, please note that your Personal Information will be transmitted to our servers in the US as necessary to provide you with the information that you requested, administer our Services to you, or as otherwise disclosed in this Privacy Policy.

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LINKS

This Privacy Policy does not address, and we are not responsible for, the privacy or other information practices of any third parties, including any third party operating any site or service to which the Platform links. The inclusion of a link on the Platform does not imply endorsement of the linked site or service by us. In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, LinkedIn, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Services.

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CALIFORNIA RESIDENTS

The following statements are made in compliance with the California Consumer Privacy Act (CCPA), as amended.

Do Not Sell or Share My Personal Information

Because we engage in targeted advertising as described in How We Use Your Information and How We Share Your Information, we “sell” Personal Information as defined by CCPA. If you would like to opt out of this practice, please click on the above link or contact us in accordance with How To Contact Us.

In the past 12 months, we have collected the Personal Information described above, under Types of Personal Information We Collect From Users and Types of Personal Information We Collect From Care Team Members from the sources listed in How We Collect Personal Information. This information falls into the following categories of Personal Information under the CCPA:

Identifiers, including Your username and password* if you create an account with us
Categories listed in California Civil Code 1798.80(e)
Characteristics of protected classifications under California or federal law*
Commercial information
Internet or electronic network activity information
Precise geolocation data*
Professional or employment-related information
The details and contents of messages* that Care Team Members send between each other via the Platform to coordinate the delivery of healthcare.

The above categories marked with an asterisk (*) are considered ‘sensitive’ Personal Information according to the CCPA.

The Personal Information that we have disclosed to or shared with third parties in the past 12 months is described above, under How We Share Information, and includes information from the following categories of Personal Information under the CCPA:

Identifiers, including Your username and password* if you create an account with us
Categories listed in California Civil Code 1798.80(e)
Characteristics of protected classifications under California or federal law*
Commercial information
Internet or electronic network activity information
Precise geolocation data*
Professional or employment-related information
The details and contents of messages* that Care Team Members send between each other via the Platform to coordinate the delivery of healthcare.

The above categories marked with an asterisk (*) are considered ‘sensitive’ Personal Information according to the CCPA.

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HOW TO CONTACT US

If you have any questions, comments, or concerns with respect to our privacy practices or this Policy, wish to update your information, or would like to exercise your Data Subject Rights, please feel free to contact us at privacy@reverencecare.com or at (646) 600-5515.

You may also write to us at the following address:

Reverence Care Company

335 Madison Avenue

Grand Central Tech

New York, NY 10017

If you disagree with our determination regarding your Data Subject Rights, you may appeal the decision by contacting us at privacy@reverencecare.com. Please include confirmation of your original decision in the email.

CHANGES IN POLICY

From time to time, we may change our Privacy Policy. We will notify you of any material changes to our Privacy Policy as required by law. We will also post an updated copy on our website. This Privacy Policy is current as of the “last revised” date which appears at the top of this page.